New Sad Filipino Jollibee Commericals BREAK THE INTERNET

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These Jollibee commercials from the Philippines, mostly in Tagalog with English subtitles, are touching, emotional, and/or sad.
Photo from YouTube
Dear readers, I have a question.

WHY THE HELL AM I CRYING AT JOLLIBEE COMMERCIALS?!

Yes, I have an obsession with sad Thai ads (see: "5 Sad Thai Commercials to Make You Cry Nonstop" and "5 Thai Commercials Starring Dogs: The Funny & The Sad"). And I am prone to having an emotional breakdown just thinking about them.

But, c'mon!, I thought, Jollibee commercials?

Jollibee is a fast-food chain based in the Philippines, but there are franchises in the United States too.

I know this because I live near the Eagle Rock mall (also known as the "Mall of Manila") in Los Angeles, and there's a Jollibee there, right next to Chowking and Seafood City Supermarket. (Now do you understand why it's called the Mall of Manila?!) I occasionally visit the Jollibee for congee, fried tofu, and Thai iced tea with tapioca. (It's gloriously pan-Asian in the States!)

While Jollibee (known for its menu of fried chicken and spaghetti) has tested the waters in "sad-vertising" before, with its touching "Almulal" ("Breakfast") commercial, it wasn't until this year that the company's videos became runaway viral sensations.

A trio of commercials that were released just in time for Valentine's Day were big internet hits, racking up tens of millions of views on Facebook and YouTube and inspiring a slew of sometimes hilarious "reaction videos," which simply show people watching the ads and then crying.

We'll get to those Valentine's Day ads in a bit. But I wanted to kick things off with Jollibee's latest entry. It was released last week, just in time for Mother's Day, and it serves as a perfect companion piece to "5 Emotional Thai Commercials About Mothers."


1. "Parangal" ("Tribute")

In this commercial, a young man gives a graduation speech that doubles as a tribute to his mother. It sounds simple, doesn't it?

Well, it is. But it also packs an emotional wallop that had me doing the ugly-cry.

I rate this four tissues out of four tissues (for wiping away the tears). Watch:



2. "Almulal" ("Breakfast")

Before we move on to the Valentine's Day commercials that started this year off with a bang, let's take a look at the ad that I mentioned earlier.

This commercial came out last year, before Jollibee perfected its winning advertising formula.

It's got all the elements in place, and it's undeniably moving. It just doesn't quite reach the dizzying heights of the others. It's effective though.

I rate this one tissue out of four tissues. Watch:



3. "Vow"

Now we move on to the three commercials that propelled Jollibee into the forefront of viral ad producers.

In "Vow," what we think we get is a very simple (and perhaps even cheesy) love story. But what we actually get is so much more. I don't want to spoil it, so I'll leave it at that.

I rate this three tissues out of four tissues. Watch:



4. "Crush"

This heartwarming commercial tells the really sweet story about a young crush.

I rate this one tissue out of four tissues. Watch:



5.  "Date"

We end with the commercial that absolutely DESTROYED me, as well as the rest of the planet. It tells the story of a tight-knit family.

I rate this four tissues out of four tissues. Watch:


Once again, I am wiped out.

If you need a pick-me-up after all that DRAMA, check out other people's reaction videos to these commercials on YouTube. Some of them are hilarious.

Why do I get so much pleasure out of watching other people cry?

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BAMBOO NATION: New Sad Filipino Jollibee Commericals BREAK THE INTERNET
New Sad Filipino Jollibee Commericals BREAK THE INTERNET
Filipino restaurant chain, Jollibee, has unleashed a series of sad commercials that has the world crying. [VIDEO]
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